By TOM J. BARRETT and ROBERT L. PATTERSONUpdated Feb. 20, 2018 11:00:32Updated Feb, 20, 2019 16:58:00The topic of user experience has come to the forefront in recent months.
Many companies are making changes to their user experience that could improve their user’s experience.
The latest addition to this growing list of possible solutions is a study conducted by University of Pennsylvania professor Rob Petterson and University of Illinois professor Robert L. Patterson.
In their study, Petterson used the word “user experience” to describe a type of experience that was not intended for consumers, such as the user interface of a website.
He used the term to describe the way that users interact with their devices.
Petterson and Patterson analyzed data from more than 1.2 million users and used it to determine what types of experiences consumers expected to have on their phones.
“We found that most of the user experience we examined was about what we would expect for a smartphone user,” Petterson told CBS News.
“That’s not to say it’s not a good experience for a tablet user, but that’s what we call the core user experience.”
The researchers found that while people were looking for experiences that are appropriate for their smartphone or tablet, they did not expect to be surprised by their experiences on the internet.
Patterson and the University of Chicago study showed that most users had little to no expectations about the user’s online experience.
The study found that about 1 in 3 consumers expected a phone experience to be less than what they experienced online, and 1 in 4 people expected to experience an online experience that they did the same as a phone user.
Polly Baca, professor of digital media at the University at Buffalo, also shared her perspective on user experience.
“It’s so hard to tell a user experience from a brand,” Baca said.
“It’s the same thing as how you tell a story from a painting.
The artist paints it, you know, and then the viewer sees it and then you go and add text.
But that’s not the same experience.”
In the past, Baca has also questioned the use of the term “user” in user experience as it is often used by marketers.
“The term user is used to describe people, but it doesn’t capture how a product or service is intended to be used,” Baccas said.
Pete Ertl, CEO of UX design firm FABR, agreed.
“I think the term ‘user experience’ is really bad because it implies that what you’re looking for is something that exists on a device,” Ertl said.
“And it doesn.
We are consumers of our smartphones, tablets, and laptops and we are looking for something different.”
In order to improve the user experiences on their devices, companies should focus on making sure their user interfaces are user-friendly, Ertl added.