Which are the most important lessons from Cadillac’s user experience redesign?

Cadillac, the U.S. automaker, is changing its customer experience for the better.Its redesigned products and services are being marketed to people who have never seen them before, said John F. Gibbons, Cadillac’s senior vice president of marketing.That’s one reason the redesigned product portfolio has been so successful.But Gibbons said the redesign also is the result of a change in consumer […]

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