China’s Alibaba has launched a new user experience course to help businesses get the most out of their mobile user experience.
Alibaba has partnered with the Mobile User Experience Institute (MUII), a company with a history of helping companies with mobile user experiences, and is now offering a free course to users to help them understand how to make their mobile experience better.
Alibaba says it’s a “key step towards increasing mobile user retention” and the MUII says it will offer more content to students next week.
“Mobile user experience is crucial to our growth, as we’ve seen our mobile user growth accelerate significantly over the past five years,” Alibaba CEO Joe Tsai said in a statement.
“The MUII’s course will provide students with the knowledge and tools they need to improve mobile user user experience.”
The MUIXI is part of Alibaba’s MOOC platform, which aims to bring in millions of students from around the world.
The course will be offered on April 23 and runs for 60 minutes.
The MUIX is a collaboration between the company, the MOOC giant and the U.S. government, which is launching a program called the Chinese Mobile User Empowerment Fund (CMUF).