Airbnb’s user experience director will work on Apple’s new mobile app for its service.

It comes as the company looks to gain traction in the crowded ride-sharing market, and with a new CEO in place, the company is seeking to bolster its user experience capabilities.

The hiring of Ravi Karpathy, who joined Airbnb in May, comes as Uber has struggled to retain employees after an initial shakeup, and the company announced this week that it will lay off 1,000 workers.

Karpathys predecessor, Chris Wiegand, also stepped down after the company struggled to attract talent and investors.

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